ITV in VoD deal with Virgin

ITV has signed a deal with Virgin Media to make its most popular shows available on Virgin Media's VoD service.

The agreement will give ITV its largest potential on demand audience with Virgin Media's 3.5 million TV customers able to view more than 40 hours of programming from ITV 1, 2, 3 and 4 each week.

Shows such as Coronation Street and Emmerdale will be made available for seven days after being broadcast as part of Virgin Media's Catch-up TV service.

There will be 500 hours of ITV programming to watch at any time on demand. A selection of ITV's high definition programming will also be available.

According to Virgin Media figures, total views of all on-demand programmes exceeded 357 million by the end of the first nine months of 2008 and averaged 45 million views each month in the third quarter.

In addition, Virgin Media and ITV have agreed that Virgin Media TV subscribers will be able to watch ITV content online via their computers, providing further viewing options.

Source: BrandRepublic