New-look UKTV History launches

Yesterday, the rebranded version of UKTV History, will launch next Monday, alongside a new website called: Visityesterday.co.uk.


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will target upmarket 30-plus couples and go live at 9am on 2 March via Freeview, Sky Digital and Virgin Media's cable platform.

It aims to present history in a more accessible form. The channel proposition and name was developed in-house, with Red Bee creating Yesterday's on-screen identity, including 15 different variations of its logo.

It is the third of UKTV's factual channels to be rebranded, following Eden and Blighty's launches on 26 January and 17 February. The final wave will be completed in Q2 2009, with the rebrand of UKTV Style, Homes, Gardens and Food.

Separately, IDS, the Virgin Media-owned sales house responsible for UKTV's sales, has negotiated a six-figure deal on UKTV Food for New Zealand Lamb to be the exclusive broadcast sponsor of "World of Food" on UKTV Food. The deal begins tomorrow (25 February) and runs until 15 July.

Source: BrandRepublic