2.1m sign up for C4's Sex Education

Channel 4's latest version of The Sex Education Show managed to pull a respectable 2.1m viewers (8.9% share) at 9pm last night.

The hour-long show, which saw Anna Richardson present some frank sex advice to a group of Norfolk school children, held a largely stable audience throughout but hit a high of 2.3m (6.8%) at 9.15pm.

The show was up by 400,000 on the channel's slot average for last year of 1.7m (7.3%).

The show was a sizeable draw for upmarket viewers with 49.8% of those watching coming from the ABC1 demographic. Younger viewers, aged between 16 and 34, made up 28.3% of the audience.

At the time C4 had more viewers than its closest rivals. BBC2's Heroes kept up a steady pace from last week with 1.7m (7.3%) for 45 minutes at 9pm. Also keeping hold of its audience from the previous week was Five's Extreme Fishing with Robson Green with 1.6m (6.9%).

ITV1 had little trouble keeping ahead of the terrestrial pack at 9pm despite Law & Order: UK taking a hit. The sixth part of the drama series managed 5.4m (23.1%), the lowest audience so far and a fall of 700,000 from last Monday. The show though was still some way ahead of the competition from BBC1 which had 4.1m (17.7%) for Crimewatch in the same 60-minute slot.

Source: DigitalSpy