Blinkx signs deal to offer travel video content

Video search engine Blinkx has signed a partnership deal to allow users to search content from a number of travel video sites, including BBC Worldwide-owned LonelyPlanet.tv, CompulsiveTraveler.tv and Overlander.tv.

The revenue from contextually relevant ads placed by Blinkx alongside the videos will be shared between Blinkx and its partners.

Users will be able to look at videos that include tips from Lonely Planet, "videos for travellers, by travellers" from Compulsive Traveller and films of one-man wanderer Mark Shea from Overlander.tv.

Suranga Chandratillake, founder and chief executive of Blinkx, said travel videos had always been hugely popular on Blinkx and now users could "tour a destination virtually" before committing to an expensive plane ticket or lengthy train ride.

Blinkz said it currently has more than 450 partners and more than 35 million hours of video and audio content.

Source: BrandRepublic