Monday 9 March 2009

Katie Price bares all to 5.2m


Katie Price and Piers Morgan helped ITV1 to gain its highest performance in a 10pm slot since November 2007.

The hour-long chat show with the former glamour model picked up a strong average audience of 5.2m viewers (28.5%).

The interview, part of the series Piers Morgan's Life Stories, hit a high of 5.6m (25.8%) in the opening quarter of an hour. The show then slowly declined and ended on 4.7m (30.4%).

The commercial network last had a higher audience on 29 November 2007 when a results show of I'm a Celebrity... Get Me Out of Here! attracted 6.8m (31.8%).

The show was up by 44% on the channel's slot average for last year of 3.6m (19%). Last week's edition, which featured Richard Branson, had 4.5m (24.5%) in the same slot.

Channel 4 was on a stronger footing at 9pm with its own film, romantic comedy She's the Man, on 1.7m (8%) with another 215,000 watching on C4+1.

Dancing on Ice

ITV1's celebrity talent contest Dancing on Ice continued to go from strength to strength as the main show added on an extra 300,000 from last week to average an impressive 9.3m (35.4%) at 7.10pm. The show was head and shoulders above the slot average of 5.7m (24.8%). The results show of the competition at 9.15pm gained 8.5m (33.4%) over 45-minutes, up by half a million on the previous week.

Source: BrandRepublic

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