Mainstream media hit by budget cuts

Traditional media such as TV has been worst affected by downward revisions in marketing spend in the second of half of 2007. The Bellwether report for Q4 2007 shows marketing spend has peaked, with the darkening economic climate leading many companies to lower their marketing budgets.

The fall in marketing spend is the steepest for nearly two years and will see traditional media face the largest budget cuts. The rise in internet marketing budgets was the biggest across the board, although the medium still only accounts for about 9% of total marketing spend.