Channel 4 is making its first move into the online classified sector by launching a property portal themed around the hit TV show, A Place in the Sun.
Teaming up with publishing and events company Brooklands Group, the broadcaster will launch the site, which features an overseas property database, in the summer.
The new venture will feature houses for sale around the globe and offer resources for people looking to buy a home or investment property abroad. The site will also offer overseas property market news, practical guides to buying and financing, as well as country-specific information and discussion forums. The property database will feature a multiple-layer search tool, including geographical map-based search technology.
Paul Whitehead, Channel 4 head of corporate and business development, said the partnership was an example of the new ways in which Channel 4 would work with programme brands and production companies to create commercial opportunities.
A Place in the Sun has already been spun off into an overseas property magazine and property exhibition, A Place in the Sun Live.
Soure: Media Week
Tuesday, 8 April 2008
Channel 4 takes property show online
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