Freesat: "Exciting future" for British HD

Freesat managing director Emma Scott has said that BBC HD's extensive coverage of the Beijing Olympics points to "an exciting future" for high definition broadcasting in the UK.

BBC HD plans to present high definition coverage of the summer games from 02:00 to 18:00 every day, providing a total of approximately 300 hours during the Olympics.

"The Olympics is the ultimate global sporting event, and viewers will be astounded by the quality of the BBC’s HD footage; every drop of water falling off the oars of a rower to the sand erupting from the long jump pit will be beautifully clear," said Scott. "At Freesat, we’re committed to bringing brilliant HD programming to as many UK viewers as possible, for free. The scope of BBC’s HD coverage of the Beijing Olympics is testament to the exciting future of HD broadcasting in this country."

Source: Digital Spy