Online video viewing time increases sharply

The amount of time people across Europe spend watching online video has grown by 50% in the past 12 months, according to a new report from Jupiter Research.

n the UK, consumption of online video online rose just 8% over the same period.

TV consumption across Europe has remained largely static, but the report urges broadcasters to fight for market share by offering legitimate online content that is free, up to date, and easy to find and play - a move that the UK is leading with services such as BBC's iPlayer, Channel 4's 4oD, ITV.com, and Sky's Anytime.

As the media landscape fragments further, the report cites the BBC's Top Gear as a content brand that resonates across different platforms, with global TV licensing, a website, magazine and deals with YouTube and MySpace to show clips.

Source: Media Week