Monday 2 February 2009

Top Up TV strikes content deal with CBS


Top Up TV, the pay TV service on Freeview, has beefed up its content offering by striking a deal with CSI producer CBS Paramount International Television.

The deal will provide subscribers to the VoD service Top Up TV Anytime with drama, comedy and reality shows, such as selected shows from the CSI crime drama franchises, America's Next Top Model, Britain's Next Top Model and Numb3rs.And from 4 February, Top Up TV subscribers will also be able to enjoy US drama series such as Medium and NCIS plus Frasier and Sex and the City.The deal was brokered by Dianne Walker at Top Up TV and Guy Petty at CBS Paramount International TV. Top Up TV customers will initially enjoy eight hours of programmes from CBS Paramount every week, rising to 11 hours a week within months.Top Up TV Anytime offers viewers a range of shows for £9.99 a month.

Source: BrandRepublic

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