All right on the night for live ad

The N was a little shaky and the D partially obstructed by cloud but a team of skydivers successfully made advertising history last night when they spelled out the word H-o-n-d-a live on air.


The UK's first live advert, filmed during the first break of the reality show Come Dine with Me, passed without a hitch. At 8.10pm, the skydivers - including European champion Phil Curtis, four world champions and nine national skydiving champions - were given the green light to clamber on to the outside of the aeroplane and, following a signal from the team leader, threw themselves into the air.

As they plummeted to Earth from 12,000 metres (40,000ft), they undoubtedly had the car manufacturer's advertising strapline 'Difficult is worth doing' ringing in their ears. Within seconds they had formed the initial H, and O soon followed. There was a hairy moment when the first N looked as if it was drifting apart, and as a passable D took shape the group were momentarily engulfed by grey cloud, but the finale of a beautifully symmetric A was faultless.

With their mission accomplished the team released their parachutes and floated to the ground amid much whooping. One skydiver opened his palms to the camera, revealing the time-honoured message: "Hello mum".

The stunt was designed to promote the Honda Accord. It remains to be seen if the advert has the desired impact: viewing figures for the stunt will be released today.




Source:Guardian