Dave Gets New Idents For Birthday

Digital channel Dave is to get a new range of onscreen idents to celebrate its one year anniversary since being rebranded from UKTV G2.

The UKTV channel is launching a new range of promotional idents on October 15, the first anniversary of its relaunch as Dave, according to a report on MediaGuardian.co.uk.

The branding refresh will also see digital agency Devilfish revamp the channel's website, with the intention of give viewers a more immersive and interactive experience.

Red Bee Media has created four new idents for Dave, featuring a group of twentysomethings taking part in slightly surreal activities.

Julia Restall, the marketing manager for Dave at UKTV, told MediaGuardian: "We wanted to further explore the world of Dave, a subversive place where anything can happen.

"We want to keep surprising viewers and be innovative and push the creative a bit more this time."

Source: Media Tel